From the Ever-So-Thinly-Disguised Press Release Department
Language and terminology issues hold back global business: A study carried out by the Localisation Industry Standards Association and global information management provider SDL, which is best known for its translation and terminology management software, found that global business growth is hindered because decision makers have little knowledge of core technology such as content management, terminology management, and budgets associated with global communications.
Seriously folks, is a study carried out by a company that sells translation and terminology management software not going to “discover” that language and terminology are hindering global business?
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We also note with interest that The Localization Industry Standards Association’s home page is not localized.
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